Strategy + Creative

What makes Spyhop different is that we are creative filmmakers with a solid background in marketing strategy. That combination of experience provides unique insight on how to speak with audiences effectively through video, and how to leverage that content to grow your business.

Most of our clients are among the top in their respective industries—worldwide. Their growing emphasis on digital video produced by Spyhop has been an important part of maintaining that position, or in some cases launching them to an entirely new level. See our case studies or give us a call to learn more.

Whether you are a marketer or an agency, we can help you develop video strategy and content to fuel digital media platforms. Working with your content team to provide the right blend of expertise to help you reach your goals.

We are experts in online video—so you don’t have to be.

How We’re Different

Our management team has developed marketing strategy and new product rollouts for brands including Motorola, Intercontinental, The Home Depot, Wild American Shrimp, Cingular Wireless (now AT&T), Mrs. Smith’s Bakeries, PBS Kids, and BLUE Ocean Film Festival.
We transfer experience producing broadcast news content, to create video shorts and news channels for brands. Check out our Case Studies for specifics on how our brand journalism drives reach, traffic, engagement, views, and conversions.
Spyhop’s storytelling and production values reflect the same caliber of work that we produced for HBO and Tom Hank’s Playtone Productions on an upcoming miniseries. We believe this is critical to the success we deliver our clients. People are remarkably video savvy. They easily equate high quality production with high performing brands.
…so you don’t have to be. We have a wealth of video content research and insights to share. What are the latest trends? How can you get the most value from a video production? How do you talk to different age groups? What is the difference in producing for specific social media outlets? What reaches who? How do you create a call to action?
East coast marketing savvy, with West coast entertainment values. We work with clients ranging from China to Saudi Arabia, and across the U.S. Home base is in Savannah, Georgia, where the weather is nice all year and video production incentives are the best in the nation. LA? Let’s just say it’s where a lot of our favorite industry talent hangs out, so it’s a perfect place to have a team.
Our cinematography and editing for “Curious Traveler” helped our client, Executive Producer Christine Van Blokland, earn a 2014 National Daytime Emmy nomination for best Travel Program. Recent work for Visit Savannah received recognition from Convene Magazine for Best in Show Destination video. And there are a lot more we are proud of! Awards are a strong indication that the work we are producing is setting the standard for video marketing.

Brands We’ve Worked With

Strategy & Content Spotlight

There’s no doubt that ghosts are big business for destination marketing organizations. But how do you leverage the more spirited side of a city—known for her charm and history—in a way that continues to elevate the brand? Spyhop successfully delivered both objectives in this eight part web series, Savannah Hauntings.

Category Experience

Intercontinental Hotel Group
Visit Savannah (Destination Marketing Organization)
“Curious Traveler” (PBS)
Hotel Indigo
King Abdulaziz Center for World Culture (Saudi Arabia)
National Geographic on Assignment
Better Destinations Web Series (Meredith)
Sea Pines Resort
Georgia Historical Society

Nokia SugarBowl
WTA Family Circle Magazine Cup
Jimmy Connors Champions Tour
BLUE Ocean Film Festival

Georgia Ports Authority
Southern Company
Georgia Power
CSX Corporation
KIA Motors North America
TICO Tractors
Savannah Economic Development
Herty Advanced Materials Center

BLUE Ocean Film Festival (co-founded)
Georgia Conservancy
Kemp’s Ridley Recovery Project
National Geographic on Assignment
Red Wolf Recovery Program
Space Junk 3D (IMAX)

The Home Depot (Branded Products)
Georgia Ports Authority
Gulfstream Aerospace (SSA)
Steel Homes Inc.
Icynene Insulation

XM2GO Radio
Kreyos Meteor Smartwatch
Giant Electronics
Tao Life
New View Wear

Wild American Shrimp
Mrs. Smith’s Bakeries
Dixie Crystals Sugar
Captain John Derst Breads & Cakes
Crider Poultry


Success pioneering online strategy and creative storytelling for global brands led Spyhop to evolve from our roots in documentary/factual television production. Founded by Jim Carswell in 2001, we quickly realized one of our strengths was short form storytelling, which we perfected working with National Geographic on Assignment, Today, Good Morning America, and Dateline.

As video began to emerge as a viable online marketing tool, we applied those same production principles for brands. Among our early successes: Spyhop launched the most downloaded video at the time on, we reached over 100 Million eyeballs with a single brand journalism piece, and our team created the centerpiece video for a wildly successful crowd funding campaign that raised $1.5 million for a tech startup.

We solidified our emphasis on brand storytelling when Mari Carswell, a founding partner, joined the team full time in 2013. Mari’s background in marketing includes serving as Chief Marketing Officer for two notable Hollywood film companies—and building a top Atlanta boutique agency—developing brand strategy for Motorola, Intercontinental, The Home Depot, and PBS Kids.

Since then our team has produced world-class content working with global marketers, ranging from HBO Creative Services to trendsetting brands based in the Southeast.

Our collective client base over the past five years has spanned the globe—from China to Saudi Arabia—and across the U.S. Today we have production teams on the East coast (Savannah) and West coast (Los Angeles).


We can provide any or all of the following services, depending on your marketing team’s needs.

Marketing Research
Creative Strategy
Cross-Platform Distribution Strategy
Post Production
Motion Graphics
Drone Footage
Branded Content
Branded Entertainment
Still Photography
Art Direction
Blog writing
Social Media Support
Digital Distribution

Consultation on building In-House Video Production Teams