Success pioneering online strategy and creative storytelling for global brands led Spyhop to evolve from our roots in documentary/factual television production. Founded by Jim Carswell in 2001, we quickly realized one of our strengths was short form storytelling, which we perfected working with National Geographic on Assignment, Today, Good Morning America, and Dateline.
As video began to emerge as a viable online marketing tool, we applied those same production principles for brands. Among our early successes: Spyhop launched the most downloaded video at the time on FoodNetwork.com, we reached over 100 Million eyeballs with a single brand journalism piece, and our team created the centerpiece video for a wildly successful crowd funding campaign that raised $1.5 million for a tech startup.
We solidified our emphasis on brand storytelling when Mari Carswell, a founding partner, joined the team full time in 2013. Mari’s background in marketing includes serving as Chief Marketing Officer for two notable Hollywood film companies—and building a top Atlanta boutique agency—developing brand strategy for Motorola, Intercontinental, The Home Depot, and PBS Kids.
Since then our team has produced world-class content working with global marketers, ranging from HBO Creative Services to trendsetting brands based in the Southeast.
Our collective client base over the past five years has spanned the globe—from China to Saudi Arabia—and across the U.S. Today we have production teams on the East coast (Savannah) and West coast (Los Angeles).
We can provide any or all of the following services, depending on your marketing team’s needs.
Cross-Platform Distribution Strategy
Social Media Support
Consultation on building In-House Video Production Teams