3D Mammogram Launch2016-11-19T17:25:31-04:00

Project Description

In developing creative to launch this new medical technology for a regional health system, we cut straight to what the new 3D Mammogram technology means to women: longer, healthier lives. Then we made the emotional connection— more hugs! This creative was applied across all media: social, digital, print and outdoor. The campaign was a huge success with high engagement.

Project Details