This video is being used to launch RosieConnect 2.0. Launching a new healthcare technology product means building demand for an entirely new product and services. We used a clean style, similar to a consumer technology video, to reinforce the cutting-edge nature of the device. Then we took complex medical copy and simplified it to make the selling points as impactful and memorable as possible. While the visuals and motion graphics needed to be simple, clean, and powerful enough to draw people’s interest across a trade show floor.
Our experience working with technology product launches and healthcare legalities was important as we developed strategy for this video.
Created for Nurse Rosie Products, the leader in point-of-care device technology.